Veteran-owned · SDVOSB · Atlanta-based
How much business is slipping through because nobody followed up?
Most leads are not lost to price. They are lost to silence: no same-day reply, no second or third touch, no reminder to circle back. Enter a few numbers to estimate how much opportunity may be sitting in leads that never get consistent follow-up.
Free 60-second calculator
A lead came in. Did anyone call, text, email, and keep following up?
Enter a few numbers to estimate how much opportunity may be sitting in leads that never get consistent follow-up. No logins, no personal info.
Calls, forms, walk-ins, and referrals. A rough number is fine.
Of the leads you work fully, roughly what share become customers?
A typical first sale, or a year of business from one customer.
Fill in all five to see your estimate.
Why leads go quiet, and why it is rarely on purpose
When a lead comes in, someone has to reply quickly, then keep following up until the person decides. In a busy shop that is exactly what falls off. The first hours pass, the second touch never happens, and a lead that was ready to buy goes cold. It is not a selling problem. It is a process problem, and a process can be fixed.
What complete follow-up looks like
- Every new lead gets a same-day reply, by call, text, and email
- A follow-up sequence keeps going for several touches, not one and done
- Nothing depends on someone remembering to circle back
- Every opportunity stays visible in a pipeline until it is won or lost
- You can see which leads have gone quiet and need attention today
- When a lead is lost, the reason is recorded so the process improves
Keap is a small-business CRM that runs this for you: it captures the lead, replies by email and text automatically, keeps the sequence going, holds every opportunity in a pipeline, and handles appointments and invoicing. Software alone is not a process, though. Norvet maps how your team actually sells, designs the pipeline, migrates your contacts, sets up the automation, and trains your people, so the system is run, not just installed.
Common questions
- How is the opportunity figure calculated?
- It uses only the numbers you enter. We take the leads that do not receive complete follow-up (contacted the same business day and given at least three attempts), then apply your own close rate for properly followed-up leads and your own average customer value. It is your arithmetic, shown back to you.
- Does this mean I am losing that much money every month?
- No. It is an estimate of the opportunity tied to leads that are not consistently followed up, not guaranteed lost or recoverable revenue. Not every unworked lead would become a customer. The point is to size the gap so you can decide whether the follow-up process is worth tightening.
- What counts as "complete follow-up"?
- A lead that is contacted the same business day and receives at least three follow-up attempts. Speed matters (the first hours are when a lead is most reachable) and so does persistence (most sales happen after several touches, not the first). To avoid overstating the gap, we assume as much overlap as possible between those two groups.
- What is Keap and how does it help?
- Keap is a small-business CRM with lead capture, automated email and text follow-up, a sales pipeline, appointments, and invoicing. It handles the consistent, timely follow-up that is hard to do by hand once leads add up, so fewer of them go unworked.
- What does Norvet do here?
- Buying software is not the same as having a process. Norvet maps your current sales process, designs the pipeline stages, migrates your contacts, sets up the lead capture and the email and text follow-up, and trains your team, so the system is actually run, not just installed.