Veteran-owned · SDVOSB · Atlanta-based
Is your PPC agency actually a good fit?
Answer seven questions to see whether your current setup gives you enough strategy, reporting, tracking, and accountability to judge what your advertising is really producing. This is about visibility, not a verdict on anyone. No account access, no sign-up.
Free 60-second check
Seven questions. No account access, no personal info.
Answer honestly about what you can see from your advertising today. You will see how much visibility you have and what to do about it, before we ask for anything.
Answer all seven to see your result.
Clicks and impressions are not the same as customers
A dashboard full of clicks, impressions, and a low cost per click can look healthy while telling you nothing about whether the advertising produced a single customer. The question that matters is simpler: for every dollar spent, how many qualified leads and how much revenue came back? If you cannot answer that, the issue is usually tracking and reporting, which is fixable, rather than proof that anyone is wasting money.
What good PPC visibility looks like
- A clear view of spend, leads, and cost per lead
- Campaigns tied to actual customers and revenue, not just clicks
- Every conversion tracked: calls, forms, purchases, and booked appointments
- Reports you can read without a separate explanation
- A clear plan for the next 30 to 90 days
- A straight answer on why the budget changed last month
Two independent ways to close the gap: get matched with a better-fit PPC agency through Diginius (free for businesses, across a global network), or have Norvet fix the plumbing first, conversion tracking, call and form tracking, GA4 configuration, UTM attribution, and reporting, so whoever runs your ads can actually be held accountable. Fixing the tracking first usually makes the agency decision easier and fairer.
Common questions
- How do I know if my PPC agency is doing a good job?
- Judge it on visibility and outcomes you can see: spend, leads, and cost per lead; which campaigns produced actual customers; whether every conversion (calls, forms, purchases, bookings) is tracked; reports you can read without a translator; and a clear plan for the next 30 to 90 days. If you cannot see those, the problem may be reporting and tracking rather than the agency itself.
- Should I switch agencies or fix my tracking first?
- Often, fix the tracking first. Without accurate conversion tracking and reporting you cannot fairly judge any agency, current or new, and you risk switching and landing in the same blind spot. Once the numbers are trustworthy, a fit decision (keep, coach, or replace) is much easier. If you do want a new agency, a matching service can shortlist ones that fit your industry.
- Why do Google Ads and GA4 show different numbers?
- They count differently (attribution windows, conversion definitions, bot filtering, and cross-device handling all differ), so some gap is normal. A large or unexplained gap usually means conversion tracking or tagging needs cleaning up. That is a fixable configuration problem, not necessarily an agency failing.
- What does Norvet do here, versus Diginius?
- Diginius runs the PPC agency matching (free for businesses, across a global network) and its Insight software for reporting. Norvet fixes the plumbing underneath your ads: conversion tracking, call and form tracking, GA4 configuration, UTM attribution, and reporting cleanup, so whoever runs your ads can actually be held accountable.